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Featured Work
Hummingbird's existing site was failing and the platform that it was built on could not sustain the complexity of their product offering.
Instead of shoe-horning The Hummingbird Bakery's business model into pre-existing e-commerce software we instead built the site to their exacting requirements from the ground up.
The result is an incredibly complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually illiminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.


